Corporate Blog Marketing
Corporate Blog Marketing is the science of using standard online communications tools to allow marketers, sales representatives and even C-level executives a medium through which they can connect with their customers. The benefits are highly impactful, vary greatly across campaigns and hinge upon the quality of the blog marketing effort. Nevertheless, each campaign uses a similar list of media sites and tools to generate an open line of communication between company and consumer.
Benefits
- Customer Relationships and Feedback
- In every instance, the point of a business blog marketing campaign is to establish a two-way channel for communication between a business and its customers. In doing so, businesses can get feedback on new products and services and also stay in touch with pertinent industry “buzz” and trends.
- SEO Benefits
- Search engines often index business blog entries and customer forums. If this content is, in turn, keyword-optimized for appropriate industry terms and phrases, it can rank even higher and drive relevant, potential customers to a website.
- Corporate Imaging/Branding
- Corporate blogs, both through their content and potential visibility in search engines, improve overall brand awareness amongst a companies targeted customer base.
- Online Reputation Building
- By communication to a potential customer base the finer points of a business’s model, services and strategy, a company can establish itself as an authority in its field. The same blog marketing efforts can also be used in online reputation management as well.
- New Product and Service Testing
- Such a two-way channel of communication allows for immediate feedback from your customer base on new market ideas and products/services in their fledgling phases.
- Improved Media Relations
- A corporate blog not only provides a medium for your customers, it also provides a channel through which the media can get informed on new business developments, products and services.
Blog Marketing Development
and Management Service
Business Blog Strategy Development
Determining the client’s goals is the first step in both assessing the business blog opportunity and in developing a blog strategy to create a two-way communication channel between the company and its customers.
Some examples of what needs to be taken into consideration when developing a blog strategy are blog type (C-level blog, PR/News blog, new product/service blog, etc.), blog post topics/frequency, blog resources and policies and branding approach (Blog on company’s website or on a third-party site reinforcing the brand)
Blog Creation and Installation
Star Nine Marketing’s blog design and installation service focuses on a seamless transition into the realm of business blog marketing. Depending on the branding approach, our team will either integrate the blog into our client’s current website or create a unique business blog with a separate domain name that reinforces the company’s brand.
Corporate Blog Management
Star Nine’s blog management program consists primarily of researching and writing new blog content as well as commenting on existing blogs, finding new blog opportunities and linking between relevant posts to provide link bait for search engines. Depending on client objectives, our content creation teams will review and update a client’s blog anywhere from 2 to 5 times a week and are constantly researching new topics to inform on which to inform the growing customer base.
