Star Nine Marketing

Blog Marketing

Word of mouth marketing is powerful, and keeping tabs on what consumers and prospective clients say about your company is important.

The benefits of blogging and social media optimization are immense, especially for professionals. This type of marketing personalizes your business for potential clients so that they get an understanding of who you and your employees are and why you're passionate about what you do. Blogging and social media optimization also gives a you chance to showcase your knowledge in a particular area, opens up networking opportunities, and can aid in the search optimization process. These benefits make blog marketing something worth taking a deeper look into. Let us show you how we can help you develop a blog that get attention.

It's Not All Business You've Got to be Personal

Show some personality and a unique voice in your writing. In this type of marketing readers want to be engaged and feel like they're getting to know you. Show them that you are passionate about your work and that you take pride your personal success and track record. It's a good idea to give a little history or backstory to the business as well. It's social networking, the key is personalization.

Create a Blog Title That Grabs Attention

Your blog's title can be argued as the most important part of your blog. And why not? The title is what reels people in, it's what hooks them into delving farther into the post. The first step to getting more traffic and getting noticed through a blog is having a title that stands out. There are several key things to keep in mind when creating a blog title. You need to keep the title short. People want to quickly scan titles to see if a blog is worth reading more about. If you have a long descriptive title that sums up your blog who is going to actually read the whole thing? In that same mode of thought it makes sense that you should make your blog title something that's interesting and catches the eye. Posing a title in the form of a question is a good way of grabbing the readers attention. It leads them to want to find out the answer to the question. Using keywords that you're target audience will be looking for is another way to create an interesting title to make readers want more. Your target audience will likely be searching these keywords which makes your blog easier for them to find if the keywords are in the title.

Establish yourself as an authority

Blogging gives businesses the unique opportunity to display their wealth of knowledge and solidify themselves as experts in the field. A regular blog can offer more to customers and clients in the way of grasping the extent of your knowledge much more so than simply utilizing a website. It's a platform to say more and go into the type of detail that customers want to see when they're researching what business to use. If you practice DWI defense law, writing about intricacies of the judicial process in your particular state, county, and city shows your intimate knowledge of the process and establishes you as an authority. Potential clients will often search multiple websites before making a buying decision, and a blog will give them one more reason to chose you over the competitor. It could even give them an outlet for asking questions and getting answers that could make a difference between using your services or that of another.

Networking opportunities

Don't be a one man army. Not only can blogging to be as another way to connect with customers but it can also be a way of connecting with collegues in your field. Be open to interacting with other people in your industry and in complimentary services. If you are a lawyer in Los Angeles, it isn't going to hurt to socialize with lawyers in San Francisco, Phoenix, Las Vegas, etc. Job opportunities, client referrals, friendships, and more can arise if you open to door of opportunity. Creating strategic partnerships with services complementary to yours can be another way to expand your visibility on the internet through creating links to each others websites that can drive more traffic through. You never know who or where your next client or product idea can come from, but if you're not out there making the connections and interacting with others in your field then the opportunity is lost.

Blogging as a Tool for Understanding Your Target Market

Because blogging is a more relaxed, social arena its a great opportunity to really understand who it is that you are marketing to. Blogs can be used as a tool that captures true feedback as to how customers feel about your product and company, how they feel about the products and services competitors offer, and what it is that makes them use your services. For years analyst tried to discover a way to capture this sort of information on a larger scale but as markets grew this became increasingly difficult. The solution eventually came in the form of the blog. Depending on the sturcture of your blog, responses and replies can be made easy so that your customers and clients are given a voice that you can analyze for future use.

Search Optimization

The practice of blogging and becoming visible in the social media area opens you up to receiving new sources of traffic and clientele from other corners of the internet. It can also be structured to help your organic search rankings at the same time. This partly goes back to the issue of the title. Strategically placed keywords in the title of your blog can drive your blog up the search rankings which will get your blog to top placement in the search engines. Star Nine uses proven methods of finding keywords that will maximize your search optimization results. Because you can have a fantastic blog, but if it's way down the list on search engines, who will ever know it's there to read? There is also a fair bit of coding strategy involved in search engine ranking. Rest assured that we understand and maximize this strategy to get your blog the best ranking possible.

For more information about our blog and social media optimization services, contact us.