Custom Analytics and Tracking Services

All talented SEO agencies will have at least two traits in common: they are constantly measuring and testing the results of their efforts and they quantify their success in terms of the metrics that matter most to the client. In short, simply achieving a high ranking is not enough. Success should be judged based on the direct effect of the online marketing efforts on new customer acquisition.

To do this, web marketing companies must employ the use of custom analytics and tracking tools to provide data on click streams and event streams when internet users browse through a site. Provided with this data, SEM engineers can then test different landing pages, title tags, meta tag descriptions and page content to determine which design maximizes conversion percentages with the highest degree of statistical significance.

Nevertheless, simply collecting data and running tests with no rhyme or reason to them will not get the job done. Understanding the analytics, defining the events to measure and making educated judgments on the proper elements of a page to test are the most difficult challenges when optimizing a campaign. At Star Nine Marketing, we have the resources and the expertise to not only kick off an initiative with the proper tools in place but also to optimize a campaign’s ROI in the shortest amount of time.

Our analytics and tracking tools are customized to track and filter clicks throughout a client’s entire website providing valuable data on the metrics that directly affect the bottom line. More importantly, the tools are called “custom” because they can be made compatible with a company’s pre-established sales platform. This is just another way in which our team of professional marketers can boost the figures that matter most to our clients.