Star Nine Marketing

Pay Per Click Optimization

Pay Per Click, or PPC, is a type of online advertising where the advertised company pays each time someone clicks on their ad. In this form of advertising the company's site will be strategically placed at the top of the search engine's page above the organic search results for keywords or at the side of the web page. The company must bid on the keywords that they think users will use to search for their type of product or service. So when users search these keywords the company's ad will show up on the search engine page as a "sponsered link" thus giving the company guaranteed visibility for a price. How much the keyword was bought for determines where on the list the ad will show up for that particular keyword. PPC advertising can also be on advertising networks, content network sites, and content blogs where no search for keywords is required. The ad is simply already on the content blog or page.

There are a number of different sites that offer PPC services, with Google and Yahoo among them. The actual price of a click varies depending on the site used and the keywords if any that are used. There are different types of PPC engines out there. The most common two are, keyword which lists the ad directly on the search engine and content match PPC engines which display the ads in emails and newletters for publisher sites.

The start a PPC ad campaign a company first needs to determine how much they want to spend on the services. In other words like other expenses, a budget needs to be made. This usually feeds into the amount of risk you are willing to take on the investment since some engines and sites offer a better chance of visibility but typically cost more. The budget will be a big determining factor of what engine or site is actually used for the PPC advertising.

Next you need to decide on what keywords you are going to bid on. We have the resources and knowledge to determine what keywords work best for your products and services as well as what current bids are for particular keywords. This translates into the best use of your money and the best possibility of getting optimal visibility out of the PPC engine.

The third step is developing the title and description for the ad which will link to your website. It's not enough to simply show up on the keyword search page. Other ads of a similar nature will turn up as well, so you need to have a title and description that will grab users attention among other ads. That's where we again can help. We have writers that specialize in these types of tags and marketing, and know what will peak a users interest for a particular product or service.

The final step is to actually register an account with a search engine. These are typically free with nothing being paid until you bid on a keyword. We can also assist in setting up the account for you, as well as helping you choose a search engine from the many choices which is best suited to meet your needs, budget, and traffic expectations.

Using Starnine Marketing as a resource for PPC marketing can give you the benefit of experience in what search engines bring the most visibilty for your money, tools that aid in obtaining the best bid for competitive keywords, title and descriptions that will get noticed, and more.

For more information about our search optimization services, contact us.