PPC Ad Campaigns and Management
Star Nine Marketing offers complete pay-per-click advertising solutions to our clients including keyword research, campaign set-up, ad creation, elastic bid management, landing page optimization, ROI tracking and overall campaign monitoring and management. Our solutions cannot be mass produced. They are customized for each client to ensure the success of each campaign.
Keyword Research and Account Configuration
Different ad networks such as Google AdWords give online marketers the ability to choose their targeted keywords or phrases. Additionally, these networks allow the advertiser to include a title and short description of the ad as well as the landing page to which they want to direct the traffic. Selecting these keywords, descriptions and landing pages play an immense role in providing a strong foundation for a pay-per-click campaign.
The Keyword and Account Configuration Phases
- Registering and Activating various ad network accounts
- Performing keyword research and selection
- Projections for cost-per-clicks at different rankings and volume of clicks/month
- Strategy development for daily and monthly elastic campaign budget
- Creating sponsored ad title and description
- (If necessary) Creating and Optimizing relevant landing pages to which click traffic is directed for specific keywords or phrases
- (If necessary) Overcoming any ad network-related problems with rejected ads due to quality scores
- Setting up ad run schedule for optimal ROI
Bid Management and ROI Tracking
During this phase, Star Nine’s Pay-Per-Click management team reports on daily budgeting and cost-per-click metrics, keyword rankings and overall conversion performance. Most campaigns will have over 100 keywords to track, so providing this information on a timely, organized basis is extremely valuable in the optimization process.
Pay-Per-Click Campaign Management and Analysis
In order to achieve the maximum ROI, Pay-Per-Click campaigns must be continually optimized through ongoing testing of different ad descriptions, budgeting and bid management strategies, landing page optimization and even, a coordinated organic search campaign.
Case studies in the past have proved that a coordinated, successful SEO campaign that drives a website to top rankings improves the overall click-through-rates and conversion rates of both listings. Business-to-Consumer companies with a national footprint stand to benefit the most from this sort of coordinated initiative.
